3M Full Adhesive Post–It® Notes

This student project was a packaging redesign proposed by 3M, and completed with fellow designer, Joe Boettcher. The task was to create more understandable packaging for 3M's Full Adhesive Post-It® Notes range, because the concept of a note with more stick and more permanence was not being communicated effectively to the consumer. Using the existing Post-It® Note campaign, "A World of Color," we created an enticing package that showcased these super sticky notes in various sizes and colors. We redesigned the way that the Post-It® Notes were portrayed on the actual package in order to convey their full adhesive backs, which backed up their high price point compared to their normal notes. We presented our research, product layout, and packaging ideas to a team of creators at 3M.  ​View Process Book