Catfe Identity

This project was a total redesign for a company trying to complete a Kickstarter campaign to create America's first cat cafe, Catfe. These cat cafes are extremely popular spots in Japan which create a safe space for people to play with cats, enjoy a cup of coffee, and relax. The original website only had a logo to go off of, so I created my ideal design for a modern space that was inviting and stylish. The idea behind the logo is that once more locations of Catfes were added, the company could just interchange what cities would be shown below the permanent logo. I loved how the name Catfe was a play on words, and so I applied playfulness and a sense of whimsy to the design.