Minocqua Brewing Company Identity
This concept revolves around one of my favorite breweries, Minocqua Brewing Company. My family and I frequently visit this place while we are on vacation in Northern Wisconsin, and we love it. It is in a tiny fishing town, located right on a beautiful lake. They have very unique beers, and I just wanted to give their brand a little facelift in a way that better reflects them and their quirky personality. The logo concept was derived from scout badges, since the area is so full of cabins.