Peace Love Tacos Identity

This redesign project was done after I spent a summer as a taco vendor with Peace Love Tacos. PLT travels to different music festivals all across the USA every summer. They serve fabulous food, but they are known for their down-to-earth employees and wonderful attitudes. I redesigned this identity as if Peace Love Tacos were to get a permanent restaurant location, in addition to changing their existing image. Food trucks and taco vendors are hard to pass up, and with this design, Peace Love Tacos will definitely get noticed. The loving luchador in the new logo is a humorous twist on the name, and adds brightness to reflect the colorful personalities that work there.